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The URL field is a way for you to add a URL for each page.
1. Once in content view, click the http:// just beneath your page title.
2. Add a full pasted URL (including http:// or https://) and a launch icon will appear in the middle of the content screen for you to launch that URL.
Note: this field needs to be filled out if you want to export as XML. When WriteMaps creates the sitemap.xml file, it pulls from all of the URL fields.
To insert a link into your page content, check out this article.