Posts about: "Information Architecture"
The Death of the Illustrator Sitemap: Why Manual Drawing is Costing Your Agency Money
For too long, the humble sitemap has been a silent killer of agency profits. Not because it isn’t crucial, but because of how it’s traditionally been created. If your digital or creative agency is still painstakingly drawing sitemaps in tools like Illustrator or Visio, you’re not just creating a document, you’re building a monument to …
Why “Flat” Sitemaps are Killing Your Client’s User Experience
For many digital agencies, the initial phase of website planning often falls into a dangerous trap: the flat sitemap. Whether it is a simple bulleted list in a Word doc or a basic spreadsheet, these two dimensional outlines fail to capture the complexity of a modern digital ecosystem. When you present a flat structure, you …
Stop Ghosting: How a Live Content Tool Solves the “Waiting for Client Assets” Bottleneck
Every digital agency has been there. The discovery phase went perfectly. The visual sitemap for presentations was approved. The project is kicked off, the developers are ready, and then… silence. You are stuck waiting for the client to send over the “About Us” copy or the high-res team photos. This is the notorious content bottleneck, …
The Dev-Friendly Handoff: Eliminating Manual Data Entry with XML/CSV Exports
For digital and creative agencies, the transition from a finalized sitemap to a live development environment is often where projects lose momentum. You have spent weeks perfecting the information architecture, color-coding page statuses to track progress, and getting that crucial architectural sign-off from the client. However, if your handoff process involves a developer manually typing …
Beyond the Box: Using Color-Coded Sitemaps to Manage Client Expectations
In the fast-paced world of digital and creative agencies, managing client expectations is not just a best practice, it’s an art form. From initial pitches to final architectural sign-off, clear communication and tangible deliverables are paramount. This is where a powerful sitemap tool, specifically one with robust color-coding capabilities, becomes an indispensable asset. Forget those …
The Friday Sign-Off Secret: How Real-Time Guest Editing Saved a $20k Project
Every agency knows this moment. It is 4:47 pm on a Friday. The proposal is approved. The scope is locked. The build is queued for Monday. All that is left is one final sign-off on the sitemap. And then the email lands. “Can we just tweak a few things in the navigation?” This is the …
The 1,500-Page Migration: How We Used WriteMaps Crawler to Audit a Legacy Mess
Every digital agency has faced “The Beast.” You know the one: a legacy website that has grown unchecked for a decade, sprawling into a chaotic labyrinth of broken links, duplicate content, and forgotten subdirectories. Recently, one of our partner agencies was tasked with migrating a 1,500-page enterprise site. The client’s goal was a total redesign, …
✅ The Website Structure Improvement Checklist ✅
So you’re looking at your website structure for a new website or redesign. That’s good, it’s worth your time. Just like in construction where “a structure is only as stable as its foundation”, the same applies to your website. Without the right website structure: it’s extremely easy to to confuse and lose visitors due to …
Perfect Information Architecture for Your E-commerce Store: Allbirds.com Case Study
So you’re planning an e-commerce website, and you want it to be perfect. Simple and organised information architecture, with all your products organised into neat little categories. Just like the good folk at Allbirds.com who sell those woolly shoes that are all the rage in Silicon Valley. You want visitors to skip through your site …
Information Architecture Made Easy With 3 Example Sitemaps
Information Architecture might sound big and confusing, but it’s really just organising information in a logical way so that people can find their way around and get what they need. Striding through the supermarket the other day, I could glance at the signs for each aisle, read the 4-5 categories for each, and easily skip …