Gather content for your web project. Should be easy, right? A few years ago when running web projects, I constantly found myself pushing clients much too hard to get their website content out of them. I was finding that about half our projects were stalling at some point because we didn’t have enough content ready …

Just like balancing work and play, eating and exercise, or nachos and cheese sauce, a successful website is all about balance. The difference? If you get website balance wrong, it doesn’t just feel off—it costs you traffic, conversions, and revenue. The good news is that balance is far easier to achieve during the website planning …

At the start of any web project, it’s worth slowing down and asking the right questions. The answers will shape everything that follows—from your sitemap and content to design and development. Here are some of the most important questions to ask before you begin. 1. What Is the Goal of the Website? Why do you …

1. Past Performance One of the most reliable indicators of future success is past performance. Before choosing a web development company, take time to review their track record and ask yourself: Have they built websites similar to what you need, whether that’s a simple brochure site or a complex web application? Have they successfully worked …